My name is Joe Tremblay, I’m a 33-year-old advertising creative director, instagramer, plant hoarding, fish keeping, lover of the outdoors, dinner party throwing design ninja. Being artistic and creative has been an important source of happiness and motivation in my life.
For the last 12 years I have been working in advertising with a lot of that time in health and wellness brands. The number of barriers, rules, and regulations that come with this creative arena can be truly daunting as an artist. These walls can truly make imagining inventive, clever, and beautiful work a real challenge. Healthcare advertising isn't something I ever saw myself doing, but knowing that I can help people live healthier and get more enjoyment out of life through my work, make it worth the challenge.
A few years back I took on a pro-bono client working with an organization called Aid for AIDS. Their organization takes viable unused HIV/AIDS medications from the US and sends them to patients who need them but either can’t access or afford them in developing nations. Upon presenting my promotional campaign ideas to the clients, one of them actually began crying in happiness and excitement. That kind of heartfelt emotion and reaction to my work, makes working in the "less creative" health care advertising world, worthwhile. Moments like that are rare, and I wouldn’t trade them for any industry award.
If someone were to ask me what drives my approach to design and art, I would put it as André Gide did; "On ne découvre pas de terre nouvelle sans consentir à perdre de vue, d'abord et longtemps, tout rivage," which translates as, "one cannot discover new oceans unless he has the courage to lose sight of the shore." I can't tell you what tomorrow will bring in advertising, art, or design. I don’t know how we as people will find inspiration, or evolve how we see the world, all I know is that I'm excited to be a part of finding out.